617MediaGroup / CLIENT: Community Labor united (CLU)
Community Labor United (CLU) is an organization that heads up several campaigns to improve the quality of life and provide resources for members of the working class. Their Care That Works (CTW) coalition has worked hard to establish a framework for programs to provide child care for parents with non-traditional working hours.
My team at 617MediaGroup was tasked with creating an exciting repertoire of striking materials to celebrate and promote the launch of their Family, Friends, and Neighbor Pilot program and the associated legislation. CTW wanted to inspire community and resilience in their visuals. I opted to navigate away from their traditional branding style to embrace bold colors and typefaces that we felt fit with the motif.
I created the following materials with directions and copy provided by a combination of my client services team and the client: