617MediaGroup / CLIENT: Local 103 IBEW
Local 103 IBEW has been eager to showcase the skillset of its members by pushing their environmental initiative into the forefront of the public eye. They asked our team at 617MediaGroup to provide clean and friendly designs to advertise their services. My role in this project was strictly in the realm of design, and I was not responsible for writing nor coordinating the placements of the advertising and social media. I worked with copy and direction from the client services team on a series of digital, print, and billboard advertisements that were easy to read and provided clear instructions on how to contact the union through their GO-GREEN phone number. Among the variations of materials we produced were the following:
The client was focused on the simplicity and professionalism of these ads as they were so widely spread. It was important to keep them legible and memorable. To achieve this, we worked with a limited color palette and a typeface with a range of weights to avoid overbearing the pieces with hierarchy changes.
